Opt-out guide

How to opt out of LiveRamp and remove your name

10 minutes medium difficultyLast verified August 1, 2026

LiveRamp's business is connecting identifiers - matching a device to an email to a household so advertisers can recognise you across places. That means its opt-outs are split by identifier type rather than being a single switch, and doing one leaves the others running.

Wondering whether LiveRamp is even legitimate first? Read our honest LiveRamp check for what it is, what regulators have said about it, and what it exposes.

What LiveRamp exposes

Identifiers linking your devices and email addresses
Mobile advertising identifiers
Third-party cookie identifiers
Marketing audience segments

Step-by-step removal

1
Start with the US privacy portal
Go to liveramp.com/privacy/my-privacy-choices, the Your Privacy Choices portal for the United States.
2
Opt out of the mobile identifier
Use the global mobile identifier opt-out at liveramp.com/opt_out/mobile/, which is a separate control from the portal.
3
Opt out of the third-party cookie
Use optout.liveramp.com/opt_out_cookies. This one is cookie-based, so it is lost if you clear cookies or switch browser.
4
Repeat per browser and device
Because two of the three controls are tied to a browser or a device identifier, they have to be repeated on each browser and device you use.
5
Use your regional portal if you are outside the US
LiveRamp maintains separate rights portals for Australia, Canada, France, Mexico and the UK, and regional privacy contacts for the EEA.

Open LiveRamp's opt-out page

Good to know

The cookie opt-out is stored in a cookie, which is the standing irony of this category: clearing your cookies for privacy reasons deletes the record of your privacy choice.
LiveRamp does not publish a processing timeframe for these requests, so note the date you submitted.
There is no public page showing what LiveRamp holds about you, so the confirmation you receive is the only evidence.

Identifier-based opt-outs decay by design: a new device, a new browser, or cleared cookies puts you back in scope. Treat this as a recurring task rather than a one-off.

LiveRamp opt-out questions

How do I remove my name from LiveRamp?

Open LiveRamp's opt-out page at liveramp.com, find the listing that matches you, and submit the removal request. No separate confirmation step is required. The whole process takes about 10 minutes and costs nothing. The step-by-step version is above.

How long does the LiveRamp opt-out take?

Submitting the request takes about 10 minutes. After that, LiveRamp typically removes the listing within not stated. If your profile is still visible after that window, search your name again - you may have a second listing that needs its own request.

Is the LiveRamp opt-out permanent?

Not reliably. Identifier-based opt-outs decay by design: a new device, a new browser, or cleared cookies puts you back in scope. Treat this as a recurring task rather than a one-off. Treat removal as maintenance rather than a one-time fix: re-search your name every few months and repeat the opt-out for anything new.

Do I need an account to opt out of LiveRamp?

No. LiveRamp's opt-out works without registering or signing in, and you never need to pay. If something asks you for card details to remove your data, you are not on the real opt-out page.

Is it free to remove my information from LiveRamp?

Yes. LiveRamp's opt-out is free, and so is every other major US people-search opt-out. Paid removal services are worth considering for the volume of sites they cover and the re-checking they do, but they file these same free requests on your behalf - they do not unlock anything you cannot do yourself.

What does LiveRamp show about me?

A typical LiveRamp listing can include identifiers linking your devices and email addresses, mobile advertising identifiers, third-party cookie identifiers, and marketing audience segments. Exactly what appears varies by person and by how much of it has reached public records.