Broker check
Is LiveRamp legit and safe?
Reviewed August 1, 2026
Short answer
LiveRamp is a legitimate identity-resolution company with no federal enforcement action we could find. Its business is connecting identifiers - matching a device to an email to a household - which is why its opt-outs are split by identifier type, and why doing one leaves the others running.
| Type of site | Marketing data brokers |
|---|---|
| Cost to remove yourself | Free |
| Time to submit the request | 10 minutes |
| Account required | No |
| Typical time to disappear | not stated |
| Enforcement actions we found | None |
Is LiveRamp a scam?
No. It is a publicly traded marketing technology company selling to advertisers. You will never see a profile of yourself, which is what makes this category easy to ignore and hard to verify.
What LiveRamp actually is
An identity-resolution and data-connectivity company that links identifiers across devices, browsers and email addresses so advertisers can recognise the same person in different places.
Where LiveRamp gets your data
Partner brands, licensed commercial datasets, and identifiers observed across websites and apps through cookies and mobile advertising IDs.
Is it legal?
Its data is not a consumer report, so the FCRA does not generally apply and your rights come from state privacy law. It maintains separate regional rights portals, which is a practical acknowledgement that entitlement varies by jurisdiction.
What LiveRamp exposes about you
- Identifiers linking your devices and email addresses
- Mobile advertising identifiers
- Third-party cookie identifiers
- Marketing audience segments
The real risks
- There are at least three separate opt-outs - the privacy portal, the mobile identifier, and the third-party cookie - and completing one does nothing for the others.
- The cookie opt-out is stored in a cookie, so clearing cookies for privacy reasons deletes the record of your privacy choice.
- Device and browser-based opt-outs must be repeated on every browser and device you use.
- No processing timeframe is published.
LiveRamp's public record
We found no federal regulatory enforcement action against LiveRamp. That is worth stating plainly rather than leaving to implication - an empty enforcement record is a point in its favour, and we are not going to manufacture a controversy to make this page more dramatic. The case for removing your data does not depend on the company having been fined.
What to do about it
You can remove yourself for free, and you do not need a reason. Our step-by-step LiveRamp opt-out guide covers the current process - about 10 minutes, no payment, and no account needed in most cases. Expect to repeat it every few months, because these listings rebuild from public records. If you would rather see which sites list you before starting, the free exposure scan checks the major brokers, known breaches, and public profiles tied to your username without storing anything.
California residents have a stronger option: the state's free DROP platform sends a single binding deletion request to every registered data broker. Everyone else can see what your state allows.