Opt-out guide

How to opt out of Epsilon and remove your name

5 minutes easy difficultyLast verified August 1, 2026

Epsilon offers two different requests behind one link, and the distinction matters: do-not-sell stops your data being shared onward, while delete asks the company to remove what it holds. They are not the same thing, and choosing the wrong one leaves your record in place.

Wondering whether Epsilon is even legitimate first? Read our honest Epsilon check for what it is, what regulators have said about it, and what it exposes.

What Epsilon exposes

Name and contact details
Household and demographic attributes
Purchase history and marketing segments

Step-by-step removal

1
Open the privacy choices link
Go to epsilon.com/us and click Your Privacy Choices at the bottom of the page.
2
Select your country
Choose your country of residence from the dropdown.
3
Pick the request type
For do-not-sell, choose Consumer under the I am a dropdown. For removal, choose Delete my Personal Information - these are separate requests.
4
Complete the form
Fill in the details requested, clear the CAPTCHA and click Submit request.
5
Watch for updates
Progress is reported to the email or postal address you supplied, so use one you actually monitor.

Open Epsilon's opt-out page

Good to know

Submit the deletion request, not just do-not-sell, if your goal is for Epsilon to stop holding your data at all.
As with Acxiom, there is no public profile to check, so the confirmation is your only receipt.

Deletion covers the data held at the time of the request. Epsilon's sources can supply your details again, so repeat this periodically rather than treating it as final.

Epsilon opt-out questions

How do I remove my name from Epsilon?

Open Epsilon's opt-out page at legal.epsilon.com, find the listing that matches you, and submit the removal request. You then confirm the request by clicking a link that arrives by email. The whole process takes about 5 minutes and costs nothing. The step-by-step version is above.

How long does the Epsilon opt-out take?

Submitting the request takes about 5 minutes. After that, Epsilon typically removes the listing within varies, tracked by request. If your profile is still visible after that window, search your name again - you may have a second listing that needs its own request.

Is the Epsilon opt-out permanent?

Not reliably. Deletion covers the data held at the time of the request. Epsilon's sources can supply your details again, so repeat this periodically rather than treating it as final. Treat removal as maintenance rather than a one-time fix: re-search your name every few months and repeat the opt-out for anything new.

Do I need an account to opt out of Epsilon?

No. Epsilon's opt-out works without registering or signing in, and you never need to pay. If something asks you for card details to remove your data, you are not on the real opt-out page.

Is it free to remove my information from Epsilon?

Yes. Epsilon's opt-out is free, and so is every other major US people-search opt-out. Paid removal services are worth considering for the volume of sites they cover and the re-checking they do, but they file these same free requests on your behalf - they do not unlock anything you cannot do yourself.

What does Epsilon show about me?

A typical Epsilon listing can include name and contact details, household and demographic attributes, and purchase history and marketing segments. Exactly what appears varies by person and by how much of it has reached public records.

Why does Epsilon need my email address to remove my data?

It uses the email only to confirm that the request came from you, which stops strangers from deleting each other's listings. Consider using an alias address if you would rather not hand Epsilon a live inbox. The confirmation link often lands in spam, and on most brokers it expires within a day or two.